Marketing Your Home

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 Linda Honeywill is Pennsylvania’s
Top Internet Advertising Agent

As you have probably realized by now Linda Honeywill Real Estate is a business operating within Prudential.  You receive all the benefits and services of the Prudential National Network, plus Linda's full-time team of highly skilled real estate professionals focused on your needs. Her personal staff is one of the largest in the state and she is very proud of them.

The next step is to schedule a marketing and pricing conference. At that time you will receive a tour of the office, meet the staff and see first hand Linda Honeywill's Team advantage. There will also be discussion in detail about  the mechanics of getting your home sold including what Linda does differently than anyone else and how much she is prepared to spend to get the job done.

 

 I have some exciting news to share with you! 

A new trend has been spreading across the country. A few years ago the market changed as more homes received High Speed Internet Access. Print advertising quickly became far less effective as consumers of all ages switched on their computers. The number of pages in The Homes Guide Book has decreased by two thirds. Newspapers and local magazines are chasing a diminishing ad demand.

Buyers and Sellers have fully embraced the power of internet home searches. Now they can customize their home search with a variety of features, price, school district, city and get instant results. The question of where to spend your advertising dollars most effectively is clearly answered. With the ability to view multiple pictures, maps, school information and even zoom in on satellite photos of the neighborhoods the public now has direct access to the information 24/7. Studies have shown the vast majority of active real estate buyers are using the internet.

FACT:  Realtor.com is the largest most used real estate website in the world.

Real Estate agents quickly discovered that the internet revolution comes with a high price tag and long term contracts. The West Penn Multi-List reached an agreement with Realtor.com (the world’s largest and most active Real Estate Website) to upload the Western Pennsylvania Real Estate data on a regular schedule. How that data is displayed depends on the individual agents. Real Estate Websites have become the yellow pages for homes. Now agents must pay to have their information displayed more prominently or better yet purchase featured home display ads for their Listings that captures the customers attention.

 In order to offer the most effective advertising and give the highest quality of service to both Sellers and Buyers, I have committed to purchasing over 600 Display Ads on Realtor.com and Homes.com. Each Display Ad runs for a full week and there are a limited number available in each area.

The Business Plan to Sell your Home

1. Tour your home to gather information on the size, condition and neighborhood.
2. Schedule an in-office conference to discuss Marketing and Pricing.
3. Complete Listing and Seller Disclosure forms to list the home.
4. Review the home to prepare staging punch list for owner.
5. Schedule a full interior and exterior photo shot of the property.
6. Design a professional quality full color marketing brochure.
7. Schedule a Virtual Tour photo shoot of your home.
8. Get all Prudential Preferred Realty Associates involved in selling your property.
9. Introduce your property at our weekly sales meeting.
10. Arrange an office tour of your property.
11. Gather the opinions of agents touring your property.
12. Tour by our firm’s Agents - each will individually value the home and I will report back to you the average value.
13. Expose your property to the local market:
14. Launch an individualized media advertising program for your home .
15. Contact existing buyers, past clients, and friends who have expressed an interest in a home like yours.
16. Invite all local real estate firms to tour your property.
17. Email special Highlight Sheet & Visual Tours to all local real estate companies and agents.
18. Mail to seller a copy of agents evaluations and discuss marketing position.
19. Input the property in the internet based West Penn Multiple List Service’s data base.
20. Place an attractive “For Sale” sign in your front lawn including a brochure box..
21. Advertise the property on over a dozen Top Web Sites across the internet.
22. Advertise in the Homes Guide Magazine.
23. Advertise in Pittsburgh Parent Magazine, an exclusive with The Honeywill Team.
24. Advertise Tribune Review real estate section.
25. Advertise Pittsburgh Post Gazette real estate section.
26. Advertise in Prudential special promotion events.
27. Make the home a Featured Home on Realtor.com
28. Make the home a Featured Home on Homes.com
29. Make the home a Featured home on PrudentialPreferredRealty.com
30. Advertise with a Brochure Box attached to the yard sign.
31. Send copies of all advertisements with date of publication.
32. Communicate weekly on showings and marketing plans.
33. Attract prospective buyers from across the country through our Prudential's National Relocation Services.
34. Report by phone all feedback from showings of the property.
     

Negotiation of the offers for the best price and terms.
- Provide counsel and advice on the negotiations of all offers.
- Coordinate the preparation of closing documentation.
- Advise and assist with the home inspection process.
- Coordinate the smooth transfer of utilities.
- Review and explain all closing documentation with you prior to closing.
- Assist you with any services to make your move a smooth one.

Linda Honeywill is Realtor.com's
Top Advertising Agent in Pennsylvania!  

The Internet has become one of the leading sources of real estate information. Customers transferring into the Western Pennsylvania area are actively surfing the web for homes. But all web sites are not created equal and some are difficult to operate or just plain slow.  Many people get frustrated and call an agent in the area to get all the information they need. They are usually calling one of the agents they saw on the web. So its important to have a large presence or exposure on the web to be effective and get the customer to call us.

Linda developed this web site, www.HoneywillTeam.com,
to help service her listings and to offer a wide array of information to people considering buying or selling homes in the area.

The following is the current list of some of the web sites and portals where people can find Linda’s listings:

Prudential's Top Agent in Pittsburgh!!

Linda Honeywill -  Associate Broker
 Specializing in North of Pittsburgh
Licensed in Pennsylvania 

  Office 412-367-8000 ext.237
  Toll Free 1-800-245-6482 ext.237
  Fax 412-367-3440
  Email  Linda@HoneywillTeam.com

The Honeywill Team
9401 McKnight Road
Pittsburgh, PA  15237